Eglinton Insights helps you gain a deeper understanding of your target consumers and decision makers. What are their needs & motivations? What does a day in their life look like? What are all of the touchpoints between you and your customers as they achieve their goals?

We work with you to craft seamless end-to-end experiences starting with the current state and designing a future state that is attainable for you and truly enjoyable for your customers.

Drive smarter and more meaningful outcomes in new product development, customer experience, and marketing strategies by infusing the voice of the customer throughout every phase and planning cycle. 

Eglinton Insights ensures informed decision making by gathering insights utilizing the right methodology. Qualitative research gets to the heart of the problem space by studying users' needs, motivations, environment, and pain points - and is achieved by conducting in-depth interviews and contextual inquiries. Once the problem space is defined and a hypothesis is made, it needs to be validated using quantitative research - typically using surveys to ensure all of the geographies, personas, and industries align with the qualitative research.